Chris Varney, a one-time athlete who woke up one morning to discover his adult body wasn’t what he wanted it to be, made a lifestyle change in 2005 by running – a pursuit he loved in his youth. However, as his body had changed since his earlier running days, he found himself exhausted after workouts, often falling asleep on the sofa immediately upon his return. When he would finally peel himself off the sofa, though, he realized he had to peel something else off of his … thigh. And he didn’t care for the experience.

After four years of testing and development, RUEZ came to life. This iinnovative underwear solution is designed to separate and protect male organs during performance events including running, cycling, triathlons, Ironman and more.

RUEZ is designed with an innovative Performance Pouch that separates and protects men’s body parts during high-endurance but are comfortable enough to be worn all day.